Each year, Grocery Supply Company hosts an annual trade show, the Marketplace.
The Marketplace offers ourselves, our vendors, and our retailers an opportunity to identify new market opportunities, new products, discuss new innovations, and renew and or establish mutually beneficial relationships. This annual event is eagerly anticipated each year by Grocery Supply Company and its vendor/retail partners. The host city to Marketplace is Arlington, Texas. The next show is slated for April 30, 2014. For more information, contact Lisa Highfield.
Fall Food Show
A one day show featuring Foodservice, first quarter Advantage, new programs and great promotions on open stock items. Our next show is scheduled for October 30, 2014.
GSC offers nationally branded foodservice programs and a wide variety of un-branded product for retailers developing an in-house program.
Grocery Supply Company offers foodservice specialists for added support of retailers with menu development and retail price development. We offer a Foodservice rebate program that is supported by manufacturers with ongoing monthly rebates.
This concept is geared for more case movement through our distribution centers for you as a supplier/sponsor with the travel destination becoming a byproduct. This program is an innovative approach in the food distribution industry.
Suppliers realize dramatic sales increases during the promotional period. In supporting this program, retailers are motivated to promote the sponsor's products in a number of positive merchandising ways during the promotional period. The suppliers are invited to become trip sponsors and join our customers and Grocery Supply Company management personnel on trips. Some exciting destinations visited in the past include: Ireland, Hawaii, Switzerland, Rome, Hong Kong, Alaskan Cruise, Acapulco, Cancun, Rio de Janeiro and others. Champions Circle helps increase case movement, produce greater sales, and provides greater profits, with and exciting trip destination as a bonus. It is mutually good business for all! For more information, contact a GSC Category Manager.
Our next trip destination is Interlaken, Switzerland,, scheduled for May 14-21, 2014!
Grocery Supply Annual Benefit Golf Tournament
Grocery Supply Company and GSC Enterprises, Inc., hosts an annual golf tournament in the Dallas-Fort Worth area that benefits many needy organizations. Check with your appropriate Category Manager or contact Steve Shing for more information on how you and your company can be a part of this charitable event in the future.
MarketPulse Weekly Bulletin
The MarketPulse Weekly Bulletin and Sales Booster is published weekly. The weekly MarketPulse is electronically sent via email to our retailers or is available on our GSC website eCare portal. This bulletin provides retailers with pertinent market and industry information as well as current product and program information available from Grocery Supply Company.
Cover- New items available at Grocery Supply Company are featured in full color on the front cover and reverse side of the MarketPulse. Product information, pricing, allowances, and item numbers for ordering are provided for these products.
Customer Bulletin Board- Grocery Supply customers are provided the opportunity to list stores and equipment which they wish to sell.
New/Replacement Items- New items to be listed in our Master Catalog and replacement items for discontinued product are listed each week.
Allowances- Current manufacturer allowances are listed each week.
Surveys- Products which must be pre-booked to ensure quantity or require advance orders are shown in the MarketPulse.
Promotions- Products which have an allowance for a certain time frame.
Price Increases/Decreases- All price increases and decreases (advances and declines) are listed each week.
W.I.C. Program- Women, Infants, and Children program. A current listing of eligible product is listed each week.
Foodservice Items- A weekly suggested foodservice item is listed with components and preparation.
Advertising & Marketing
For more information on any of our Advertising & Marketing plans below, please contact Tracey Ballard, Promotions Manager.
MarketPulse Weekly Bulletin- The MarketPulse Weekly Bulletin and Sales Booster is published weekly. The weekly MarketPulse is electronically sent via email to our retailers or is available on our GSC website eCare portal. This bulletin provides retailers with pertinent market and industry information as well as current product and program information available from Grocery Supply Company.
Advantage- The Advantage is a quarterly publication for maximizing profits and achieving a competitive Advantage in the retail market place. The Advantage is divided into three monthly sections for each quarter. Retailers are afforded the opportunity to pre-book seasonal and holiday products and other promotional floor shippers, counter units, and deep discounted items offered by vendors.
Master Catalog Advertising- A Master Catalog is printed every thirteen weeks for our customers. This catalog contains all product available to our customers. Each item listed has a detailed description, GSC item number, ship pack, product size, suggested retail price, and a gross profit percent based on the suggested retail. Placed throughout the catalog, are 2" x 3" ads detailing product which are listed directly above the ad. Information also listed in the catalog include: ordering instructions, helpful hints for writing a weekly grocery order, order transmission instructions, names and phone numbers of GSC personnel to contact regarding any distribution function, and other helpful customer information.
Yearly Planner & Schedule- The GSC Monthly Planner is the ideal vehicle for bringing product visuals to the attention of our retail customers. This unique form of advertising presents a 28-31 day showcase of your product placing your image strategically by month and season. The planner is a useful tool for the promotion of new products as well. Specific slots may be reserved for the presentation of new products during the month of the product debut. Multiple slots may be purchased in the same month, or periodically throughout the year. Approximately 2,000 planners are distributed to our retailers each year.
Fall Food Show- A one day show featuring Foodservice, first quarter Advantage, new programs, and great promotions on open stock items.
Internet Advertising- Grocery Supply Company's website provides retailers online tools via eCare to enhance business productivity.