Retail Customer Marketing Incentive Program

The Retail Customer Marketing Incentive Program is especially designed for our valued customers and for participating brokers, and suppliers who sponsor the program.

This concept is geared for more case movement through our distribution centers for you as a supplier/sponsor with the travel destination becoming a byproduct. This program is an innovative approach in the food distribution industry.

Suppliers realize dramatic sales increases during the promotional period. In supporting this program, retailers are motivated to promote the sponsor's products in a number of positive merchandising ways during the promotional period. The suppliers are invited to become trip sponsors and join our customers and Grocery Supply Company management people on trips. Some exciting destinations visited in the past include: Ireland, Hawaii, Switzerland, Rome, Hong Kong, an Alaskan Cruise, Acapulco, Cancun, Rio de Janeiro and others. The Retail Customer Marketing Incentive Program helps increase case movement, produce greater sales, and provides greater profits, with and exciting trip destination as a bonus. It is mutually good business for all!

For more information, contact a GSC Buyer/Merchandiser.