The Advantage is a quarterly publication for maximizing profits and achieving a competitive Advantage in the retail market place.

The Advantage is divided into three monthly sections for each quarter, and a deli-fast foods section. Retailers are afforded the opportunity to pre-book seasonal and holiday products and other promotional floor shippers, counter units, and items offered by the vendors with deep discounts. Each monthly section is limited to 30-35 surveys. This even distribution of promotional opportunities allows the retailer to effectively manage a quarterly promotional schedule months in advance.

For more information contact Howard Stroud, Director of Merchandising and Purchasing.