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Advertising & Marketing

For more information on any of our Advertising & Marketing plans below, please contact Tracey Ballard, Promotions Manager, at Grocery Supply Company in Sulphur Springs, Texas.

 

 

MasterCatalog

 

Planner

 

Truck Trailer Graphics

MarketPulse Weekly Bulletin
The MarketPulse Weekly Bulletin and Sales Booster is published weekly by the Sulphur Springs and San Antonio Distribution Centers. This weekly bulletin provides retailers with pertinent market and industry information as well as current product and program information available from Grocery Supply Company.

 

The Advantage
The Advantage is a quarterly publication for maximizing profits and achieving a competitive Advantage in the retail market place. The Advantage is divided into three monthly sections for each quarter, plus a deli-fast foods section. Retailers are afforded the opportunity to pre-book seasonal and holiday products and other promotional floor shippers, counter units, and deep discounted items offered by vendors.

 

Master Catalog Advertising
A Master Catalog is printed every eight weeks for our customers. This catalog contains all product available to our customers. Each GSC division has its own unique master catalog based on its product mix and customer demand. Each item listed has a detailed description, GSC item number, ship pack, product size, suggested retail price, and a gross profit percent based on the suggested retail. Placed throughout the catalog, are 2" x 3" ads detailing product which are listed directly below the ad. Information also listed in the catalog include: ordering instructions, helpful hints for writing a weekly grocery order, order transmission instructions, names and phone numbers of GSC personnel to contact regarding any distribution function, and other helpful customer information.

 

Yearly Planner & Schedule
The GSC Monthly Planner is the ideal vehicle for bringing product visuals to the attention of our retail customers.  This unique form of advertising presents a 28-31 day showcase of your product placing your image strategically by month and season.  The planner is a useful tool for the promotion of new products as well.  Specific slots may be reserved for the presentation of new products during the month of the product debut.  Multiple slots may be purchased in the same month, or periodically throughout the year.  Approximately 2,000 planners are distributed to our retailers each year.

 

Fleet Graphics
The Grocery Supply Company Fleet Advertising Program is designed to offer our manufacturer partners an opportunity to advertise their products in a unique and effective manner. Trailer space can be leased up to a three year term creating product awareness in a cost efficient manner. Each graphic image is produced on 3M Scotchlite reflective film to give your product the most impressions both day and night. The high resolution graphic will occupy a 75" x 264" area on both sides of the trailer.